By Jessica Gmitter It takes less than a second of searching to read headlines proclaiming newsletters are dead. Don’t believe it. There are brands that are very successfully building audience engagement through their newsletters. For instance: The Daily Skimm, Warren Buffet’s Annual Letter and Think With Google. These brands (and many more) know that newsletters […] Read more…
By Amy Biemiller Do you think about your marketing channels as separate ways to attract different audiences? You shouldn’t. Your audiences research and shop across channels. That’s why you need to make your channel marketing work in unison. But where do you start? Take a look at your cross-channel marketing strategy with Facebook and Google. […] Read more…
Social media marketing, when done right, can have a positive impact on your business. While the words need to be well crafted and smart, the image is just as important. According to Twitter, Tweets with photos receive an average 35 percent boost in Retweets. Facebook posts with photos receive an average 37 percent increase in […] Read more…
Proposals weren’t always about carats and cut. The history of the diamond engagement ring is a brand story worth knowing. Learn how clever marketing made diamonds synonymous with love in our newest Brand Bites video. Read more…
By Erin Rowley Facebook says that more than 80 million businesses rely on it “to maintain an online presence, communicate with customers and drive transactions” and that “each week, two out of three people on Facebook visit a local business Page or an Event Page.” But more and more, Facebook prioritizes posts from friends over […] Read more…
By Erin Rowley Blogging is an important part of content marketing strategy. But it’s also time-consuming, and sometimes, no matter how hard you or your employees try, you just can’t think of good topics to write about. You need to find ways to push through that writer’s block, because blogging is important: It increases your […] Read more…
By Amy Biemiller New capabilities for voice-activated virtual assistants may mean rethinking your content marketing strategy and email campaigns sooner rather than later. In December, Amazon announced new Alexa capabilities, including the option to read and delete Gmail, Outlook, Hotmail and Live.com email. Alexa will read the sender name and subject line and ask […] Read more…
Learn how today’s instantly recognizable Santa brand came to be – over centuries – in our happy holidays Brand Bites video. May your holiday be bright and your new year especially wonderful, from all of us at CrucialContent. Read more…
Ready to save time putting together a content marketing strategy for your next marketing campaign? Refer to this infographic for all the important steps to create a concise one-page guide. Read more…
By Erin Rowley Every year, content marketers plan to create more content than they did the year before. That additional content doesn’t come out of nowhere – it can only be achieved by teams that increase their efficiency. But in any organization, bottlenecks can occur that can keep you from creating and publishing that content. […] Read more…