By Erin Rowley What happens when your higher education marketing strategy doesn’t focus on producing and delivering custom content — such as up-to-date news about your institution, blogs featuring student and alumni stories, student video diaries or advice and information about the application process? You lose the opportunity to present yourself as a thought leader […] Read more…
by Amy Biemiller What do you want your marketing initiatives to achieve? Perhaps the goal is to capture the attention of people not familiar with your senior living community. Maybe you want to show how your community is different from the competition. Or, you may want to fully demonstrate the value of your community to […] Read more…
by Amy Biemiller No matter if your trade show or conference season is short or year-long, it’s important to maximize your investment in attending and exhibiting. According to the 2017 report from the Content Marketing Institute, 68 percent of B2B marketers rely on in-person events like trade shows as an effective marketing strategy. Yet according […] Read more…
By Erin Rowley One of the reasons people join credit unions is that they want a more personal relationship with their financial institution. Because they’re members, not just customers, they trust that their credit union has their best interests at heart. Creating videos that help your members learn more about financial topics and about your […] Read more…
How long has it been since you gave your website a checkup? If you are like many, you may not be sure how to do a website checkup, or if your site has ever had an analysis since launch. Often, websites are thought of as set-it-and-forget-it tools. But, an annual website audit – an examination […] Read more…
By Erin Rowley With costs rising and state and federal funding getting harder to come by, higher education fundraising professionals are under a lot of pressure to bring in the big bucks. And bring it in they have: Total money donated to American colleges and universities by alumni rose 14.5 percent in the 2017 fiscal […] Read more…
Case studies work. They can effectively capture the attention of a prospect unfamiliar with your brand, demonstrate value to an engaged lead and differentiate you from your competitors. What makes them especially effective content marketing tools? No matter if you market to a B2C or B2B audience, case studies resonate because they are storytelling vehicles […] Read more…
Your website’s “About Us” page is where you can share your unique identity with the world and make a great first impression. It can work really hard for your brand, as long as it’s created well. Want to learn if your “About Us” page stands out? Take this short quiz to find out, and also […] Read more…
Smart marketers know the value of a defensive strategy in protecting market share. Before a competitor is on the horizon with intent to storm the gates of your business, you need to protect your business with an economic moat. Popularized by Warren Buffet, an economic moat refers to a business’s ability to maintain advantages over […] Read more…
Instagram probably makes you think of chic fashion brands, oversharing celebs and teenagers superglued to their phones. Not appropriate for a financial institution, right? Wrong. Instagram marketing for banks and credit unions is an effective way to enhance brand and drive consumer engagement. With 800 million active monthly users (and counting), Instagram’s membership is impressive […] Read more…