When it comes to developing content, we follow a few straightforward principles:
These are simple rules, but that doesn’t mean they are easy to follow. We focus on only four sectors in order to gain a deep understanding of our clients and their target audiences. Our full-time writers read industry publications, research trends and topics, pour over client material, conduct interviews, attend conferences and seminars, and work to hone their skills. As with many things in life, what appears easy to the casual observer takes years of practice.
Freelancers take vacations, get sick, have kids, switch careers and retire. Employees do the same. Companies do none of those things. We have back-ups for our back-ups. Each of our clients is assigned a primary and a secondary point of contact. Behind them stands a team of full-time writers and designers.
This means fewer headaches for you and less risk for your business. Your content will be completed according to schedule. Your deliverables will be met. If a quick turnaround assignment comes up, you’ll know where to turn.
You’re business-minded. We’re business-minded. Let’s discuss your short- and long-term objectives and how you envision content marketing supporting those objectives. We’ll provide you with suggestions and an estimated cost – either per hour, per component or for the project as a whole – whichever way makes the most sense.
We aren’t the cheapest, but we’re certainly far from the most expensive. Our costs are competitive, but the value we provide is unmatched. Once we start working together, we’re confident you’ll recognize the benefit of working with seasoned professionals who know how to produce compelling content.