Instagram probably makes you think of chic fashion brands, oversharing celebs and teenagers superglued to their phones. Not appropriate for a financial institution, right? Wrong. Instagram marketing for banks and credit unions is an effective way to enhance brand and drive consumer engagement.
With 800 million active monthly users (and counting), Instagram’s membership is impressive enough, but its big selling point is its user engagement rate (the ratio of likes, shares and comments to how many people see your post). Thanks to the platform’s active user base and image-driven content, it can offer brands more than 50 times the engagement of Facebook or other social media. No wonder Instagram is one of the most creative marketing ideas for banks and credit unions!
While financial services may not have the glitz of a designer handbag or luxury cruise, a smart, creative Instagram strategy can still elevate your bank or credit union’s brand. The key to Instagram marketing for banks and credit unions is to communicate what makes your organization unique by sharing authentic imagery and storytelling that focus on lifestyles and emotions – not products.
When it comes to Instagram marketing for banks and credit unions, ditch salesy messaging and focus on these subjects:
There’s a reason Instagram is dominated by celebrities (and aspiring celebrities). Users respond to personalities, not institutions. Here’s how you can use Instagram to showcase your brand personality:
Showing your impact in the community is one of the best ways to use Instagram. Are you the “business-friendly” lender? Post photos of local businesses you serve. Are you the “home town” bank or credit union? Share pictures from the events you support. Whether it’s a car show, rodeo or food festival, this is a great way to align your brand with the local culture. Some other suggestions:
Instagram’s demographics skew younger: about two-thirds of America’s 18- to 29-year-olds use it. With an increasing number of fintech competitors vying for younger consumers, Instagram can be a great way for your bank or credit union to reach them first. Here’s what you can do:
With the right content, being on Instagram could be a turning point for your financial services marketing. Need help with your Instagram strategy? We’ll make it a snap.