If you have gone to the trouble of producing a video, make sure it works even harder for your brand. Video repurposing can enhance brand visibility by bringing all that footage to an even wider audience. Here’s how: Showcase it on your website: Video makes your website more engaging and increases brand visibility because it […] Read more…
It’s likely that paid social media is a key part of your overall marketing strategy. And why not? Benefits abound. You can reach broader audiences that you won’t necessarily be able to connect with organically – all at the right time and in the right place. You’ll get great data that could help you discover […] Read more…
Genuine buzz-worthy content connects with people on a human level. It builds a sense of excitement and urgency around your brand. But there’s a thin line between buzz and hype – throwing everything you have at a reader or viewer in order to manipulate emotions. With hype marketing, messages that overpromise will typically mean that […] Read more…
No doubt your marketing strategy includes social media content. You certainly strive to create purposeful, authentic, and helpful content. But maybe it’s time to up your game and make that content more convincing and creative. Here are seven social media writing tips to help you do that: Know your audience: Before you start creating social […] Read more…
Creating solid, interesting marketing content is hard, and it’s even harder when you don’t know what you’re writing about. That’s why we love creative briefs. When done right, they are a great way to ensure your content marketing efforts are as effective as possible. They help writers: Understand what the audience needs and wants Create […] Read more…
Choosing a product or service to meet a need can be a big decision. To make that decision, your prospects likely have specific questions and preferred channels that they want to use to ask those questions. Those questions require detailed, personalized answers, not responses from chatbots that can’t address complex inquiries. It may be time […] Read more…
Your website is the cornerstone of your brand. It’s how potential customers get to know you, and it’s what they’ll use to decide whether or not they want to engage with you. So, when your website starts giving off the wrong vibe, it can have a real impact on your business. And that’s why it’s […] Read more…
You’ve probably created a comprehensive 2023 marketing plan for your organization that is chock full of tantalizing tactics. But will your plan enable your team to successfully support your assorted business units in reaching their annual goals? If building a holistic, multichannel marketing strategy isn’t part of your current plan, why not? By taking advantage […] Read more…
Creating engaging content doesn’t do much good if it isn’t reaching the right people at the right time, in the right way, or in a format that makes them likely to engage. That’s why context is so important to your digital marketing strategy. If you must reach many different groups of people, it’s imperative to […] Read more…
It may be time to level up your Instagram marketing efforts. With over 1 billion monthly active users, Instagram is the 6th largest social network worldwide. The pandemic might have driven that growth, but it is projected to continue for the foreseeable future. If Instagram has been part of your marketing focus, take a few […] Read more…