University alumni organizations have been around for hundreds of years and today they’re more important than ever. Effective content marketing is key to strong alumni engagement. Colleges large and small depend on financial support from their graduates. Last year, U.S. colleges raised $40 billion through charitable giving. In order to boost alumni engagement and remain […] Read more…
When your business is content marketing, you tend to be hypervigilant in identifying good and bad examples in the consumer marketplace. The last place I thought to be delighted by solid content marketing was my Volkswagen dealership. I had taken my Jetta for its regular service. I knew to expect a call from the […] Read more…
A recent study found 76 percent of marketers plan to increase content marketing efforts, according to Curata. That impetus is likely due to the well-known benefits of a successful content marketing strategy: more sales leads, enhanced brand awareness and increased customers. Yet data also indicate that many marketers try to connect with their audience through […] Read more…