Blog Subjects: Personas

Personas: A Content Marketing Strategy to Effectively Connect with Your Customers

A recent study found 76 percent of marketers plan to increase content marketing efforts, according to Curata. That impetus is likely due to the well-known benefits of a successful content marketing strategy: more sales leads, enhanced brand awareness and increased customers. Yet data also indicate that many marketers try to connect with their audience through […] Read more…

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