Will this be the year that you take your YouTube channel to the next level? You already know that video positively impacts ROI. But to make an impact and enhance your ROI, your videos need to mean something to your audience. Coming up with ideas for meaningful video content can be time consuming at best and frustrating […] Read more…
No matter if your company sells commodity products or customized goods, if you are a marketer in the industrial arena, you probably face at least one of the following hurdles on a daily basis: A layered buying-decision landscape that results in a long sales cycle A need to make technical information easier to understand Increased […] Read more…
Content marketers know it’s not what you write but how you write something that can make the difference in brand engagement. By understanding human decision-making and how gain or loss is perceived, we can make our messages more persuasive. Smart marketers understand the framing effect – the art and science of using specific words to […] Read more…
It’s time to review your go-to CTAs and get focused on making them more dynamic. Our quick-reference infographic gives you more than 20 new ways to say: Read More Learn More Contact Us Read more…
Email marketing is still one of the best strategies for connecting with current and potential customers or stakeholders. It’s the marketing channel that delivers the highest ROI, data show. When you publish an email newsletter, you can showcase your brand personality, send tailored messages to prospects, gain deeper brand engagement and increase sales. Yet, you’ll […] Read more…
Companies of all sizes are finding it more and more difficult to recruit top talent, according to Monster’s State of Recruiting survey. It’s no wonder, as today’s job market favors the job seeker. In an era when hiring qualified new employees is a primary challenge for most businesses, content marketing is an excellent way to […] Read more…
Cryptocurrency may or may not be on your radar. But blockchain — the technology behind cryptocurrency — should be. Blockchain has important implications for business and communication, outside of its impact on the financial sector. Content marketers need to be prepared. Here’s your quick tutorial: What is Blockchain? Blockchain is an advanced record-keeping technology. It […] Read more…
Surfing the web for just the right content is a lot like a round of speed dating. Think of a search engine inquiry as a room full of hopeful suitors. Everyone has a shot; however, connections must be earned. Each dater – read: your content – has just a few moments to spark some interest. […] Read more…
By Jessica Gmitter It takes less than a second of searching to read headlines proclaiming newsletters are dead. Don’t believe it. There are brands that are very successfully building audience engagement through their newsletters. For instance: The Daily Skimm, Warren Buffet’s Annual Letter and Think With Google. These brands (and many more) know that newsletters […] Read more…
By Amy Biemiller Do you think about your marketing channels as separate ways to attract different audiences? You shouldn’t. Your audiences research and shop across channels. That’s why you need to make your channel marketing work in unison. But where do you start? Take a look at your cross-channel marketing strategy with Facebook and Google. […] Read more…