They drop at a rate of 10 to 40 percent across the nation – freshmen who have committed to attending in the fall, but then never show. The phenomenon known as “summer melt” is thought to be a result of accepted students feeling anxious about college costs and social changes, as well as encountering barriers […] Read more…
If you use email as part of your content marketing strategy, you know the importance of an attention-getting email subject line. It’s what will make your reader take the next step and open your email and not delete it without reading first. Your email subject line requires the same time and attention to detail that […] Read more…
Your hospital website is a workhorse in your stable of marketing initiatives. It should be doing triple duty establishing and maintaining your reputation for excellence, delivering important information in an easy-to-read format and enhancing your brand. But how sure are you that your hospital or health system website is as effective and efficient as planned […] Read more…
Are you concerned that your content marketing campaign isn’t driving the traffic or leads you were hoping for? It’s possible that you need to tweak your promotional activities to get the results you expect. One of the best (and easiest) ways to promote your campaigns is by strategic use of snackable content. Think of snackable […] Read more…
As a higher education marketer, you should be using social media to cultivate connections with alumni and industry leaders. One of the best social media platforms to connect with this audience is LinkedIn. Unlike other platforms, LinkedIn revolves around the professional backgrounds and interests of its users, and its sponsored content features make it easy […] Read more…
If you want your credit union to stay relevant among target members and get positive buzz without making all of its marketing content from scratch, then the answer is newsjacking. This hack is especially helpful if you already maintain a blog and social media pages. Newsjacking takes time. It requires a constant pulse on the […] Read more…
Prospective patients seeking information about healthcare already have a lot on their mind. That’s why your health system or assisted living facility must provide content that is memorable, easy to share and consume, and quickly conveys the quality and trustworthiness of your brand. Testimonial video content is especially suited to meet all of these needs. […] Read more…
Do you see your credit union’s About Us page as a dull requirement or an opportunity to convey your brand? Whichever it is, your readers probably see it that way too! That’s why it’s so important to make this page on your website a purposeful message that makes your credit union stand out. Here are […] Read more…
When your health system’s market grows or competition appears, you need to protect your market share. Patients have access to more information than ever when choosing healthcare providers. This means you need to build their trust at all stages of their research and decision-making process. As a marketer, one way you can do this is […] Read more…
When readers see the name of your credit union in their inboxes, how should they feel? Excited to learn about something they’re interested in, or annoyed about getting yet another ad? These days, people usually know when they’re being marketed to, and most don’t care for it. That’s why you need to do more than […] Read more…