Think about the power of your hospital’s reputation. It is a critical reason why people come to work for you and want to partner with you. It’s also the reason people choose to come to you for care and not your competitors. In a Google survey, 94 percent of prospective patients ranked hospital reputation as […] Read more…
BANKS & CREDIT UNIONS: 10 HOT TOPICS TO FILL YOUR SPRING CONTENT CALENDAR When you’re deciding how to best spend your marketing budget, you probably put a lot of emphasis on promotions that encourage people to open accounts and apply for mortgages or loans. These, of course, are time-tested strategies that work, and you should […] Read more…
Effective healthcare marketing depends on creating and publishing the content your community is most interested in. And data indicate that hospital marketing departments often struggle to create a high volume of engaging content. Keeping an editorial calendar is key. So too is staying in touch with seasonal healthcare trends so that the subjects you add […] Read more…
Higher ed brand building requires generating a lot of useful and interesting content. Luckily, universities have a wealth of subject matter to draw from. From thought leadership and campus life to community partnerships and special events, your campus presents endless opportunities for content development. However, finding a voice that represents your brand and keeps the […] Read more…
If you blog as part of your content marketing strategy, you know it’s often your first introduction to potential customers. Your blog can be a valuable tool to build a relationship with prospects and establish yourself as a trusted resource for timely, topical content. Data Shows that 70% of consumers prefer to get to know […] Read more…
Email marketing campaigns are a critical component of any content marketing strategy. Data show that 72 percent of adults prefer companies to communicate with them via email more than any other form of marketing. And a whopping 86 percent like to receive promotional emails at least once per month from companies they do business with. […] Read more…
Patient testimonials in video or written format are excellent ways to create emotional appeal and enhance your hospital’s brand reputation. These testimonials relate a real person’s experience, so they deliver an important degree of authenticity to a marketing campaign. That’s why they should be part of your overall content marketing strategy. Read more…
How you manage your marketing budget reflects your priorities. And for every business today, gaining more customers is key. That’s why so many marketing professionals are budgeting for content marketing. It boosts brand awareness, positions you as a trusted expert, drives traffic to your website and gives customers and prospects a reason to take action. […] Read more…
By the week of October 2, saving, investing and budgeting will be a top focus with news media. That’s when Financial Planning Month kicks off, which is a great opportunity for credit unions to market effectively to their members and the community. Fewer than half of all Americans can pass a basic test on financial […] Read more…
