If you blog as part of your content marketing strategy, you know it’s often your first introduction to potential customers. Your blog can be a valuable tool to build a relationship with prospects and establish yourself as a trusted resource for timely, topical content.
Data Shows that 70% of consumers prefer to get to know a company via content, not advertising, but sometimes blogging can slip from helpful to hype. Is your blog turning prospects off by taking too many overt self-promotional detours?
Take a look at your most recent blog posts and then take this quick true/ false quiz to find out if your blog is an effective content marketing tool or too salesy.
How did you do?
If you answered “true” to five or more of the questions, you have some work to do in revising your blogging strategy to be less salesy. If you answered “true” to three or four questions, identify the most salesy posts from the past few months and rewrite them. If you have two or fewer true answers, congratulations! You’ve got content blogging down pat.
Want to rework your blog to generate traffic and establish your business as a trusted resource for valuable information? We’d love to help.