How do you turn prospects into members, members into brand loyalists and brand loyalists into vocal brand ambassadors? The answer is content marketing – and these quick tips will help your credit union reach content marketing success. Credit unions are built around the shared goals and interests of their members. This makes institutions like yours […] Read more…
If your goal is to generate more leads, build brand awareness or establish thought leadership, LinkedIn should be part of your content marketing strategy. Here’s why: LinkedIn members are looking for quality content. So, how do you do LinkedIn “right?” Best-in-class marketers know how to make the most of every post on LinkedIn and know […] Read more…
Social media is a transformative agent in higher education marketing. From guiding each step of the student journey and engaging fully with alumni and faculty to enhancing and protecting your brand, social media is an important business strategy for college and university marketers. Learn why in this infographic. Read more…
When bank marketers want to educate their customers about a financial topic, a carefully conceived video can be the perfect solution. Video is a highly accessible format, which makes it a great way to begin a conversation with prospective customers. According to research from the Aberdeen Group, brands that prioritize video are able to grow […] Read more…
How do you reach media-savvy students and alumni who are used to scrolling past banner ads, swiping past mobile social ads and skipping commercials on YouTube? By reaching them through whatever news they’re viewing anyway. That’s newsjacking, and it’s how savvy marketers get their brands in on trending news and conversations without making their own from […] Read more…
Why should your audiences care about your products or services? By developing personas, you can unearth answers to this question; plus, pinpoint details such as content consumption habits or personal goals. Personas roll everything about your members and potential members into fictional individuals who are realistic and relatable. Once your credit union documents and integrates […] Read more…
Each day, about six million Americans search for health information online. Because online activity is such a major part of healthcare consumers’ decision-making, there is a risk that their protected health information (PHI) could be accidentally exposed by an organization’s digital marketing efforts – causing a HIPAA violation. To avoid legal penalties and guard patients’ […] Read more…
It is essential to meet consumers where they are, and your prospects and customers are online, searching for answers to financial questions, such as what to expect during the mortgage process and how to effectively plan for retirement. Google even provides a guide of financial search topics that peak throughout the year, further illustrating how crucial […] Read more…
October and November were especially busy months for colleges and universities around the nation, and we were hard at work finalizing and distributing publications to enhance our clients’ brands. During that time, U.S. News & World Report issued its widely read and highly regarded college and university rankings. We know that increasing visibility on a […] Read more…
Credit union marketers: Need to tune up your content marketing strategy, but not sure where to turn? Find insights from content marketing experts and enthusiasts Joe Pulizzi, Gary Vaynerchuk and more in these five must-read books. Top credit union marketing programs have this in common: a strategic plan to address the changing member landscape in […] Read more…