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Credit union marketers: Need to tune up your content marketing strategy, but not sure where to turn? Find insights from content marketing experts and enthusiasts Joe Pulizzi, Gary Vaynerchuk and more in these five must-read books.

Top credit union marketing programs have this in common: a strategic plan to address the changing member landscape in order to generate bottom-line results. Get deep insight from the best content marketing experts when you read these five books.

#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk

How can your credit union use social media tools such as Twitter, Facebook and YouTube to reach an untapped audience with content? Gary Vaynerchuk, a New York Times’ best-selling author, offers practical, culturally relevant advice on marketing, social media, entrepreneurship, business leadership and more. Learn how your business will benefit when you make your marketing strategy social and mobile, the best ways to capture consumer attention, how to evaluate your content for effectiveness and so much more.

Content Marketing Works – 8 Steps to Transform Your Business by Arnie Kuenn and Brad Kuenn

To attract attention, your marketing efforts must deliver solutions that resonate with members and prospective members. Effective content marketing is key, and Arnie Kuenn and Brad Kuenn are your best support to help you think like a publisher and develop a content marketing mindset. With insight into content, search and social, they help guide you through the process of content marketing via a detailed eight-step guide. You’ll also appreciate the book’s bonus section – How to Convince Your Boss to Invest in Content Marketing. As you work to balance market share objectives with leadership budget approval, you’ll appreciate the authors’ insight and the online data resource to help support your cause.

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

It’s time for credit union marketers to think differently about marketing. Joe Pulizzi, the godfather of content marketing, shows you how to develop an effective content marketing process. If you need outside agency help to meet your marketing goals, he delivers great insight into working with content marketing agencies. You’ll also learn how to identify the agency that will be the best partner for you.

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark W. Schaefer

Your credit union members are overwhelmed with messaging, likely making it difficult for you to cut through the clutter with your content. Mark W. Schaefer meets the problem of digital information density head-on with ideas and alternatives to help you better understand your various audiences in order to deliver content that gets read and shared. If you draw inspiration from real-world examples, you’ll be able to dig deep into a full array of engaging, detailed illustrations from brands you know.

Grit: The Power of Passion and Perseverance by Angela Duckworth

Why do some people succeed at achieving their goals while others fail? Grit – a combination of passion and perseverance – is the answer. Backed by years of research and her own scientific insights, Angela Duckworth, a pioneering psychologist and MacArthur Fellowship grant recipient, explains why talent and intelligence do not guarantee success and why increasing your inner grit will. Learn from history and the personal stories of high achievers how you can develop your own grit to strengthen your marketing strategy.


Looking for a quick tutorial on content marketing strategy? Read our Five-Step Cheat Sheet.

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