Many of you, like us at CrucialContent, were at Inbound 2016 last week – a conference hosted by HubSpot where more than 19,000 marketers connected on all things content. While people in healthcare, finance, technology and higher ed (among others) gathered to learn from a variety of experts, we found one point to be very […] Read more…
Your e-newsletter is finalized. Interviews are complete, copy is approved and you’re ready to distribute through your email marketing software. Your health system has the perfect opportunity to provide useful content to audiences and drive revenue, as email marketing generates $38 in ROI for every $1 spent. Plus, the healthcare industry has one of the highest […] Read more…
Expertly crafted content can go to waste if it’s not engaging. Data shows infographics deliver information in an attractive, visual way that resonates with readers. Content with images gets 94 percent more views than content without images. And infographics are liked and shared on social media three times more than any other type of content. […] Read more…
87% of affluent millennials seek thought leadership through at least one type of social network, Here are more reasons why you need to use social media for your millennial market. Read more…
Lifetime connections to alumni are the holy grail of advancement and alumni associations. And digital communications are a preferred channel. A Pew Research Center survey indicates that 95 percent of college graduates access the internet for news, information and entertainment. Yet 60 percent of colleges and universitieshave seen alumni opt-out rates increase or not improve, according to […] Read more…
Choosing the right content marketing agency for your company can be a challenge. But, if you take the time to research an agency’s key capabilities, client relationships, outcomes and willingness to work to meet your unique needs and goals, you can establish a successful partnership that could translate to big benefits for your business. Whether […] Read more…
Retailers, restaurants and fashion brands have discovered the secrets of using Instagram as a marketing tool. Whether selling food or fashion, the format is perfect for sharing pictures of products, and the interactive nature of this social media channel helps build communities around brands. It’s easy to see why Instagram works for restaurants, retailers, the […] Read more…
Paid, earned and owned media (POEM) are important ingredients in your content marketing strategy. Just like cooking, when you add the right amount of these ingredients at the right time, you end up with something everyone wants to consume. Understanding the differences between paid, owned and earned media (POEM) can help you effectively mix content […] Read more…
