Archive for the ‘Uncategorized’ Category

• UNLOCK THE POWER OF YOUR BRAND’S VIDEO: 7 CREATIVE WAYS TO AMPLIFY YOUR MESSAGE

  If you have gone to the trouble of producing a video, make sure it works even harder for your brand. Video repurposing can enhance brand visibility by bringing all that footage to an even wider audience. Here’s how:

  1. Showcase it on your website: Video makes your website more engaging and increases brand visibility because it tends to keep visitors on your site longer. If your video is long enough, consider using appropriate snippets on your About page, product pages, or on your resource hub. If your video highlights a new product or service, use it on your homepage. Make sure you optimize any video you place on your website, so it doesn’t slow load time.
  2. Upload it to YouTube: Once your video is complete and it has had its debut, enhance its brand storytelling power by uploading it to your YouTube channel and add the title to your playlist. YouTube has the second-largest search engine, just behind Google. Your YouTube channel makes your brand more searchable and helps you reach new audiences.
  3. Recycle your intro/outro: Chances are your long-form video has a cool animated intro or outro featuring your logo and brand promise. Save those files so all future videos have the same polished start and finish. But don’t stop your video repurposing efforts there. Your video intro could bring some life to your website homepage, sales PowerPoints, and investor presentations.
  4. Channel sound bites into audiograms: You can capture specific sound bites from your video’s audio file and turn them into a visual that will be just perfect on social media. Combine that with a call to action and a link, and you can draw more people to a landing page or your website.
  5. Cut clips for social media: Every video you make will have several short clips that promote your mission, vision, and brand promise. Cut those 10 – 15 second clips and then optimize them for the social channels you manage. That means making sure the clips have the correct size, orientation, and length to meet the specs of each channel.
  6. Create a compilation: Once you have a handful of short clips, strategize how to use them as a compilation. Group clips by theme, and for each theme, create a story arc for the clips to follow. Map out the segues to tie one clip to the next.
  7. Create one or more blog posts: Use your video as inspiration for one or more blog posts. Use transcription software to save some time converting audio to text.

  Why not make your videos work harder for your brand? If you’re ready to learn more about video repurposing across multiple platforms for enhanced brand visibility, reach out to CrucialContent.

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• 9 STRATEGIES FOR LEVERAGING PAID SOCIAL MEDIA

  It’s likely that paid social media is a key part of your overall marketing strategy. And why not? Benefits abound.

  • You can reach broader audiences that you won’t necessarily be able to connect with organically – all at the right time and in the right place.
  • You’ll get great data that could help you discover new audiences and inform your brand strategy.
  • You can effectively drive traffic and leads.

  But while paid social media can be key to gaining an edge for your brand, it is competitive and requires a skilled team to produce. Here are nine strategies to help you optimize your paid social media campaigns for better ROI.

  1. Set specific goals: Define your objectives for each campaign, whether it’s to generate leads, increase brand awareness, or drive sales. This will help you choose the appropriate social media platform, ad format, and targeting options.
  2. Know your audience: Understand your target audience’s demographics, interests, and behavior on social media. Create buyer personas and use this information to tailor your ad copy, images, and offers.
  3. Choose the right platform: Different social media platforms serve different purposes and attract different audiences. Identify the platform(s) where your target audience spends the most time, then delve into that platform’s targeting options. You’ll want to learn about specific audience segments based on demographics, interests, behaviors, and remarketing lists. You should also learn about your chosen platform’s requirements for ad format, cost per click (CPC), cost per impression (CPM), and minimum budget required.
  4. Engineer seamless conversion paths: Drive conversions by designing dedicated landing pages that mirror your ad’s promise. Ensure intuitive navigation, persuasive visuals, and seamless mobile optimization for an unstoppable conversion journey.
  5. Test multiple ad formats: Experiment with different types of ad formats, such as image ads, video ads, carousel ads, and collection ads. Test which ad formats deliver the best results for your objectives and audience.
  6. Test ad placements: Social media platforms offer different ad placements, such as news feed, stories, messenger, audience network, and instant articles. Test which placements work best for your objectives, audience, and ad format.
  7. Track performance and make real-time adjustments: Paid social is not a set-it-and-forget-it activity. You must monitor engagement and make adjustments to budget, bidding, and targeting that align with your goals as your campaign progresses.
  8. Consider automation: Use automation tools and rules to optimize your ad delivery, budget, bidding, and creative. These tools can save time, improve efficiency, and deliver better results.
  9. Keep up with changes: Social media platforms constantly change their ad policies, algorithms, and features. Keep up with the latest updates and adapt your strategies accordingly.

  Don’t waste your marketing budget. Use these proven tips to optimize your paid social media spending. Reach out to let us know how we can help with your next social media campaign.

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• FORGET THE HYPE: HERE’S YOUR GUIDE TO BUZZ-WORTHY CONTENT CREATION

  Genuine buzz-worthy content connects with people on a human level. It builds a sense of excitement and urgency around your brand.

  But there’s a thin line between buzz and hype – throwing everything you have at a reader or viewer in order to manipulate emotions. With hype marketing, messages that overpromise will typically mean that a consumer’s expectations won’t meet reality. The result? Loss of brand credibility.

  Here are some writing tips to help you generate genuine buzz-worthy content for your brand without crossing that boundary to hype.

  TAKE THE LOGICAL APPROACH

  In order to convince and convert a prospect, your content should appeal to a reader’s or viewer’s emotions and reasoning. Begin with clear and concise messaging designed to appeal to an emotional aspect. Then, use research, data, and examples to support that messaging and ground the emotional appeal.

  Your content should not rely solely on data, of course. But using solid evidence to bolster messaging helps your audience draw logical conclusions about your product or service and reinforce emotional appeal.

  BUILD CREDIBILITY

  When it comes to content marketing, credibility is key. You want your audience to trust you and believe in the products or services you’re promoting. To do that, you must give your audience reasons to believe your brand messaging and trust that what you say is true. By building credibility, you help your audience understand why your product or service is the best choice for them.

  To boost your content’s credibility, provide insight your audience can relate to, like case studies and consumer reviews from customers or clients. This provides social proof and shows that real people have had positive experiences with your brand. You can also offer content that helps solve problems or answers questions that are top of mind for your audience.

  Part of delivering credible, buzz-worthy content is ensuring it is error-free. So, make sure you thoroughly edit and proof content before publishing. Content riddled with typos, grammatical errors, or factual inaccuracies can diminish your brand authority and lead readers to question the validity of the information you share.

  APPEAL TO NEEDS AND VALUES

  When you understand the needs and values of your audience, you can apply that to your writing to persuade your audience through emotional connection. To connect empathetically with your content, first identify the problem your audience has. Show that you understand their pain point about that problem.

  Next, you’ll need to agitate them a bit. Show what the consequences would be if they ignore your advice or insight or fail to use your product or service. Then, connect by showing the solution.

  In addition, make sure you create a stream of content that shows that your brand supports specific causes, nonprofits, or community efforts that positively impact society. To do this effectively, make sure the causes you support align with your brand values and can be tied to your products or services in a meaningful way.

  CREATING BUZZ WITH AUTHENITC CONTENT

  Compelling content is not about making grand claims or empty promises. It’s about providing value to your audience. By following the tips outlined in this blog, marketers can create content that is engaging but also trustworthy and authentic.

  Ready to generate buzz-worthy content that resonates with your audience? Put these tips into action and start creating content that drives engagement and builds credibility. If you’re looking for extra content support, we’d love to help! Reach out so we can better understand your needs.

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• 7 WAYS TO CREATE MORE CONVINCING, CREATIVE SOCIAL CONTENT

  No doubt your marketing strategy includes social media content. You certainly strive to create purposeful, authentic, and helpful content. But maybe it’s time to up your game and make that content more convincing and creative. Here are seven social media writing tips to help you do that:

  Know your audience: Before you start creating social media content, it’s crucial to have a clear understanding of your target audience. Do some social listening to understand your audience’s interests, pain points, and motivations. Your goal is to make your content relatable so readers or viewers will like and share.

  Use storytelling: People connect with stories, so use them to your advantage. Start with a hook to grab attention. Then add some conflict or tension and end with a resolution. Storytelling drives more creativity into your social content, allowing you to better connect with your audience.

  Leverage social proof: Social proof is a powerful tool for convincing potential customers. Use customer testimonials, ratings, and reviews to show that others have had a positive experience with your brand.

  Get emotional. Once you have a story in mind, amp up the emotion. With this social media writing tip, your goal is to give your audience a story that evokes laughter, joy, surprise, or awe. That emotional appeal will drive social media cachet and brand connection.

  Publish with high-quality imagery: Social platforms are very visual. Use high-quality images or videos tailored to your audience and the platform. Remember to size your images correctly for each platform. These dimensions change regularly, so be sure to stay on top of sizing requirements. Then watch to learn how different types of imagery affect your audience.

  Be creative: Be bold and think outside the box and try something new. Use humor, create interactive content, or collaborate with influencers to make your content stand out and grab attention.

  Understand the platform. Shareable social content must align with the character of the platform.

  • For Facebook, imagery and videos tend to generate more shares. Also, try long-form content here that delivers specific insight or direction. Either way, concise and engaging headlines rule.
  • Twitter’s platform is made for short and pithy messages. Create concise content that aligns with your brand voice.
  • Instagram’s visual format demands high-quality imagery and videos. Carousel posts can be effectively engaging.
  • LinkedIn content should be professional and industry trend-focused. So, advice and thought leadership content is appropriate here. Use bullets and short paragraphs to make reading easier.

  By following these social media writing tips, you can create social content that is both convincing and creative, helping you to build strong connections with your audience and ultimately drive more sales.

  Don’t let your social media content fall flat. Use these proven tips to create compelling and convincing content that resonates with your audience. Reach out to let us know how we can help with your next social media campaign.

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• THE WRITE MINDSET: HOW CREATIVE BRIEFS INCREASE CONTENT MARKETING PRODUCTIVITY

  Creating solid, interesting marketing content is hard, and it’s even harder when you don’t know what you’re writing about.

  That’s why we love creative briefs. When done right, they are a great way to ensure your content marketing efforts are as effective as possible. They help writers:

  • Understand what the audience needs and wants
  • Create content that speaks directly to those needs and wants
  • Be more efficient

  WRITE ON TARGET: HOW TO DEVELOP THE CONTENT CREATIVE BRIEF

  Creative briefs should include details that help writers and designers understand any project’s deliverables. Often, briefs will be long on design direction and much shorter on writing direction. Typically, these items that address content will be included:

  • What the content needs to accomplish
  • Who the target audience is
  • Key messaging points
  • Benefit statements
  • Deadlines

  But there are often two items that need to be added in creative briefs that can make a big difference in hitting the mark on messaging right out of the gate.

  TWO MUST-HAVES ON THE CREATIVE BRIEF

  When it’s done right, a content creative brief can help you manage writers more effectively by providing clear guidance and setting expectations. That means two points need to be answered, and these are often missing from creative briefs:

  • What does the audience currently think about the product or service?
  • What do we want the audience to think about the product or service?

  Of course, answering these two questions may not be simple. You’ll need to work with your client to get that input. But when you do, your writers will have the insight necessary to shape messaging that truly resonates with the intended audience.

  OTHER CREATIVE BRIEF BEST PRACTICES

  • Keep it concise.
  • Be specific when describing the project goals and objectives. You want your writers to understand exactly what they’re working toward so they can hit those marks with their writing.
  • Use a template so your writers know where to reference important details every time.

  The content creative brief process is an essential tool for writers to produce outstanding content. When you work with CrucialContent, you’ll see how we leverage the creative brief to take content development to new heights. Reach out to let us know how we can help with your next content or design project.

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• Power Up Your Comms Strategy With Conversational Marketing

  Choosing a product or service to meet a need can be a big decision. To make that decision, your prospects likely have specific questions and preferred channels that they want to use to ask those questions. Those questions require detailed, personalized answers, not responses from chatbots that can’t address complex inquiries.

  It may be time to try conversational marketing –  a dialogue-driven marketing approach that integrates technology like artificial intelligence into customer interactions. By using messaging apps, live chat features, and/or virtual assistants, you can deliver fast, personalized answers your clients and prospects seek.

  The Business Case for Conversational Marketing

  Data shows that consumers want to connect with brands in real time via messaging that delivers instant engagement specific to their questions, problems, or concerns. If you want to scale your business, it is likely you won’t be able to employ the number of humans necessary to deliver this engagement 24/7 on the variety of messaging platforms available to your customers and prospects. That’s where conversational marketing can do the heavy lifting. Here’s how:

  • Chatbots can provide support for common queries like business location and hours, delivery updates, and more. They can also link to real people at your business who can continue the conversation.
  • An automated virtual assistant on your website or a voice bot for your call center can help interpret your customers’ text or speech queries and use AI to guide them toward the products or services they are looking for.
  • Messaging apps and voice chat can provide guidance when it comes to billing questions, product recommendations, or service updates.
  • Co-browsing and screen-sharing applications can help your employees effectively collaborate with customers and guide them through complex processes and procedures.

  But your business gets additional value when employing conversational marketing, including:

  Important Insight: It’s true that conversational marketing through live chats, messaging apps, or chatbots can help address prospects’ immediate needs.  But doing so can also illuminate challenges that similar prospects may be facing that you could address in other marketing channels. When you use conversational marketing, you get the opportunity to collect essential data about prospects with similar profiles. This data can help you craft a more effective overall marketing strategy.

  Improved Experience: A conversational marketing approach supports your overall marketing strategy by enhancing trust among your prospects. Taking this approach allows you to meet and even anticipate their needs, which improves their experience. The messages and resources they receive from you will be relevant and meaningful instead of obviously produced for a wider audience. And conversational marketing encourages more frequent interactions and promotes the idea that you are there when they need you — a crucial way to increase engagement with your brand.

  Shortened Sales Cycle: When you use conversational marketing, you can more easily identify quality leads and move them through the sale funnel faster. When you build data point collection into the conversational marketing process, you’ll be able to more easily collect important prospect data instead of relying on form-fills.

  Developing a conversational marketing strategy that fits your business and your customers’ and prospects’ expectations for personalized communication takes time. However you decide to get started, you can continue to evolve your conversational marketing strategy over time based on the direct feedback and results you receive.

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• How Regular Content Audits Can Maximize Website Impact

  Your website is the cornerstone of your brand. It’s how potential customers get to know you, and it’s what they’ll use to decide whether or not they want to engage with you.

  So, when your website starts giving off the wrong vibe, it can have a real impact on your business. And that’s why it’s so important to make sure that your website presents the best possible first impression: one that will keep people coming back for more and turn them into loyal customers.

  A web content audit can help. It’ll give you an overall picture of how users are interacting with your site and what areas need work.

  WHAT IS A WEB CONTENT AUDIT?

  A content audit is an evaluation of each page of your website using a critical eye to determine if the content is accurate, the content’s tone and voice align with your brand, and if the messaging is still timely and relevant. The results of the audit can help direct your content marketing strategy, showing you what needs to be updated or deleted and what content gaps need to be filled.

  One cautionary point: If you search for help in managing a web content audit, you’ll likely also see information about a web accessibility audit (WCAG). The two are not the same. A WCAG audit is focused on understanding how well your site meets the needs of people with disabilities.

  Here’s what you need to know about effective web content audits:

  BENEFITS OF A WEB CONTENT AUDIT

  A web content audit is a crucial part of an effective content marketing strategy. When done regularly, benefits abound:

  • ID Easy Fixes: Your web content audit can help you identify several items that are easy to fix, like broken links, wonky forms, or missing content. Those can be simple to correct and immediately improve your SEO rankings and conversion rates.
  • Save Money: Sure, there may come a time when you will have to pay to upgrade the look and feel of your website. But if you regularly audit your content, you can cost-effectively ensure your content is engaging and actionable – key attributes of a website that is working for your brand.
  • Improve User Engagement: You don’t know what you don’t know. A content audit can help you understand what information is most valuable to your audience. You may learn that videos are far more popular than blog content for a specific audience segment. Or that blog posts that share how customers use your product or service get more traction than those without. That’s insight that can help you improve user engagement throughout your site.
  • Stay Aligned With Business Goals: Is your current business goal aimed at increasing sales in a new demographic? Is it to increase reseller engagement? Is it to get more engagement with a new service offering? Your web content audit will tell you where the content gaps are that could hinder meeting your business goals.
  • Boost SEO: A web content review can help you learn how to get more organic traffic to specific pages.

  HOW TO DO A WEB CONTENT AUDIT

  A web content audit is not a walk in the park. You need time and a team of colleagues to help make the process efficient and effective.

  STEP 1: First, you must establish audit goals that align with your business strategy. For example, if your goal is to increase optimization, you should focus on adding more robust meta descriptions for each page. If your goal is to improve audience engagement, you will want to learn what content is being shared or results in conversions so you can create similar content. Determine a way to measure results objectively.

  STEP 2: Next, define the scope of taking inventory. Will you focus only on main page reviews or blogs, or will you do a deep dive into your entire site? Gather the URLs for each page you will audit. Once you know what you will focus on, set realistic deadlines for accomplishing the content review.

  STEP 3: From there, use analytics tools like Google Analytics and the SEO WordPress plugin to audit your pages. Collect the data about traffic, SEO, engagement, and conversion rates.

  STEP 4: Next, analyze your audit data to learn what pages are performing well, what content could be easily updated or improved, and what content should be deleted because it is performing poorly and would require too much time to improve.

  STEP 5: Finally, create an action plan based on the insights you now have from your data analysis. Identify which pieces of content need small tweaks to make them effective and which pieces need to be removed from your site. Tackle those tasks first. But remember, before removing any content, check to ensure it isn’t backlinked elsewhere on your site.

  Then, begin working with the content you want to repurpose or consolidate. Also remember to apply what you have learned to your content marketing strategy. That will help inform what new content you should add to your website.

  Consistent content improvement is a hallmark of an effective content marketing strategy. Doing regular website content audits is key in ensuring your content reaches the right audiences, engages them, and keeps them interested in your brand. If you’re not sure how to perform a content audit or how to prioritize your resulting action plan, connect with CrucialContent. Reach out to let us know how we can help.

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• Mastering Multichannel Marketing

  You’ve probably created a comprehensive 2023 marketing plan for your organization that is chock full of tantalizing tactics. But will your plan enable your team to successfully support your assorted business units in reaching their annual goals?

  If building a holistic, multichannel marketing strategy isn’t part of your current plan, why not? By taking advantage of the channels that maximize returns and leverage today’s trends and lifestyle habits, you can substantially elevate your business’ brand and increase campaign results.

  Your plan doesn’t have to be exceedingly difficult or expensive to produce results. In fact, it can be simple and budget friendly. What it does need to be, however, is consistent when it comes to tone, look, and feel. This is your chance to replace random, occasional, obligatory communications with relatable, relevant, and timely messaging, strategically placed in the right channels for your audience.

  It’s well known that acquiring new customers or members is significantly more expensive than retaining the ones you already have. Since generating leads and converting prospects doesn’t happen by accident, you need to make sure you’re spending your marketing dollars where they’ll be most effective.

  HERE’S HOW TO GET STARTED WITH MULTICHANNEL MARKETING

  1. Direct Mail

  Though a lot of marketers are dismissive of direct mail campaigns, the truth is that they are among the most effective forms of advertising. In 2022, U.S. advertisers are expected to spend $72.67 billion on direct mail marketing, and with good reason – open rates for direct mail can reach as high as 90 percent compared to just 23 percent for email marketing.

  Targeted direct mail results are even more impressive. Did you know that simply adding your recipient’s name to the direct mail piece increases response rates by 135%?

  Somewhat surprisingly, as part of a multichannel marketing strategy, direct mail is also effective at reaching millennials. Three-fourths of this demographic claim that the mail they receive is valuable; they appreciate the time and effort that went into the direct mail piece’s creation. Over 90 percent of millennials said they are influenced to make a purchase based on direct mail ads, compared to just 78 percent for email.

  This brings us to our next point…

  2. Digital Advertising

  Adding relevant digital advertising to targeted direct mail pieces is a one-two marketing punch.

  In their Digital 2022 report, We Are Social and Hootsuite revealed that the average American spends more than seven hours per day online — 52 percent of which is spent researching brands. So, with your current and prospective customers or members spending nearly half their waking hours online, you’ve got to be there, too.

  From email marketing outreach and digital ads to social media campaigns and geotargeted content, a cohesive digital advertising strategy is mission critical to capturing your audience’s attention. Leveraging these different platforms for outreach and engagement is a great way to keep your brand top of mind.

  3. Continue the Conversation

  Landing pages are designed to turn visitors into leads, so developing effective landing pages should be a key piece of your multichannel marketing strategy.

  When people click on a link in your email, on your ad while browsing Facebook, or choose you from their Google search results, they should be taken to a page specifically created as part of your campaign.

  Your landing page should include copy that is directly related to the advertisement the visitor clicked on and provide supporting information about the promotion. Also, landing pages should include multiple “calls to action” for your prospective customers. Whatever your goal, your landing page should motivate people to learn more about you.

  Finally, don’t forget to include a way to capture the visitor’s contact information so your business development team can follow up with them later.

  4. Close the Deal

  Using digital media to drive traffic to your landing page is great. But then what? In a perfect world, your sales team and front-line reps will have already been briefed on your campaigns. They’ll have received training on the product or service you’re promoting and will have the tools and resources they need to move forward. In a perfect world, anyway.

  In reality, busy business development officers and others may need a gentle nudge from your marketing department to follow up with interested prospects in a timely manner. Give them the list of leads in an easy-to-read format and have them get started by reaching out, using the visitor’s information captured by the landing page. Remember: they clicked on your ad and looked at your landing page for a reason – you have something they want or need.

  It’s helpful for the marketing department to provide an internal document with key talking points, including a clearly defined list of benefits and features, for employees to reference when speaking to future customers. Because even though clever ads and eye-catching landing pages are nice, it doesn’t count until you seal the deal, right?

  Whether you want to increase awareness, cross-sell products, or expand into new markets, designing and executing a consistent multichannel marketing strategy will help you stand out from the competition and achieve your organizational goals.

  CrucialContent is a full-service marketing and advertising agency that has been serving brands across the U.S. for years. Contact us to see how we can help you succeed.

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• Putting Content in the Proper Context

  Creating engaging content doesn’t do much good if it isn’t reaching the right people at the right time, in the right way, or in a format that makes them likely to engage. That’s why context is so important to your digital marketing strategy.

  If you must reach many different groups of people, it’s imperative to understand each group’s needs for information and how they prefer to consume that information. To maximize your content’s impact, adjust how your content is presented based on who your audience is and what your goals are for that specific audience. Here are a few tips for doing just that:

  1. Make Videos and Infographics Part of Your Marketing Strategy
  Videos and infographics have some of the highest levels of engagement, making people more likely to see and share your posts. Having different types of content will also improve your SEO because the content may be discovered by people doing video and image searches.

  2. Strategically Create Custom Social Media Audiences
  When you create a marketing campaign on a social media platform like Facebook, you can narrow down your target audience by more than just age and location. Because Facebook has access to people’s web browser history, it lets you create campaigns based on sites people have recently visited. And you don’t have to stick with your own website either – referencing appropriate pages from your competitors’ websites or other websites that provide more general financial content can help you reach more high-value leads.

  3. Take Innovative Approaches to Finding Receptive Audiences
  While having a blog and making social media posts will certainly help your marketing efforts, there are many other opportunities to reach your audiences if you dig deeper and get creative. The next time you are tapped to do a presentation or seminar, use that session’s recording in your marketing outreach. Turn that recording where you share your expertise into something people can live stream, listen to as a podcast, or view as a SlideShare presentation.

  4. Learn How to Use Hashtags
  Twitter, Instagram, and Pinterest offer a great opportunity to reach more prospects. Infographics and short videos are great for engaging audiences on these platforms, and the right hashtags will help people find your content.

  5. Build Relationships With Local Publishers and Help Them Develop Content
  Pitching stories to local and regional publications is a great way to reach new audiences with content in a context in which they are likely to engage. In some cases, you may even be able to develop the content yourself as an advertorial and pay for space. This format is perfect for sharing stories about how you helped consumers or local businesses achieve success. Compared to traditional advertising, it is a more subtle and often more effective way to build brand affinity and get people to share content organically.

  Get More From Your Content Marketing Strategy

  Sometimes, all you need is a little extra help to make your marketing strategy more effective. That’s where CrucialContent comes in. From developing engaging content to reaching the right audience with the right content and presenting it in the most effective way, we can help you maximize the impact of your marketing efforts. Think of it as an investment in growing your business. Connect with us today.

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• Instagram: Building Instant Recognition for Your Brand

  It may be time to level up your Instagram marketing efforts. With over 1 billion monthly active users, Instagram is the 6th largest social network worldwide. The pandemic might have driven that growth, but it is projected to continue for the foreseeable future.

  If Instagram has been part of your marketing focus, take a few moments to learn how to boost that strategy with these six tips:

  ALIGN WITH EVANGELISTS

  Maximizing your Instagram following means moving beyond posting creative content with brilliant hashtags. Try reaching out to your audience for content curation. Encourage your audiences to tell their own stories about your brand. It’s a great way to make more authentic connections with prospects and clients.

  ANIMATE TO ELEVATE

  The debate is ongoing about whether video or still images get more attention on Instagram. The short answer is it depends on the situation. Much of social media seems to be moving toward video, but animation is also popular right now. Audiences prefer Instagram content that looks homemade rather than content that resembles a slick marketing product. A five-second animated image is easy to produce and gives that folksy flair.

  BE LIVE – INSTAGRAM LIVE

  Instagram Live will help you connect with your audience by combining the allure of video with a personal touch. Consider using it for things like a product or service launch, a behind-the-scenes look, or a product tutorial.

  TELL A NEW STORY

  Instagram Stories are relationship-builders because they seem to give your audience a peek into your brand, one snippet at a time. They don’t stick around long, which might be what intrigues followers and compels them to view. Stories are great for sharing important announcements, highlighting your brand purpose, or creating buzz around an upcoming contest.

  KEEP REELING THEM IN

  Here’s a chance to add a multimedia production to your volume of content. Instagram Reels offers the tools you need to create a truly unique piece of content. Record short bits of video and combine them or upload a long video and chop it into digestible pieces. Use the tools to add music, change action speed, and put your own brand feel on it.

  BE A BOLD STORYTELLER

  When it comes to promoting your brand on Instagram, coloring inside the lines is not important. Make a bold statement, piece it together, be authentic, and tell your brand’s story. Instagram seems to favor brands that use all their tools, especially the newest ones – Reels, Stories, Live – so be sure to take advantage of every opportunity to create new and interesting content on Instagram.

  GAIN INSTAGRAM TRACTION WITH EASE

  Having trouble focusing on your Instagram plan? Struggling to find time for all the stories, videos, and animations? CrucialContent can help. Connect with us today.

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