You already know the power of video to tell inspiring stories, get people to engage with your brand and respond to calls to action. And videos can thrive on any content platform, making them versatile components in an overall marketing strategy. But videos can be expensive. And of course, the marketplace is flooded with them. […] Read more…
While millennials do not use email for social contact, they do use it as a means for receiving important information from businesses. And newsletters are gaining favor with this demographic as a means of receiving important, relevant information in a condensed format. That’s good news if your content marketing strategy includes attracting and retaining the […] Read more…
An effective content marketing strategy revolves around simplifying topics and delivering insight in a compelling and memorable way. It involves a focus on audience preferences and a dedication to sharing valuable information in ways that resonate. If you want to effectively reach a specific audience about a complex topic, there’s no better medium than an […] Read more…
Successful content marketing positions your brand as a trusted resource for information that is valued by your audience. And you know that valuable content addresses your audience’s interests in a way that only your brand can. Yet, developing purposeful, quality content that meets your marketing strategy goals is no easy task. Often, that’s because we […] Read more…
Bank and credit union marketers work hard to create the best content for their audience, whether it’s a video about homebuying or a blog post about budgeting. But when it comes to financial services marketing, creating great content is only half the battle. No number of e-books or infographics will grow your market share without […] Read more…
What’s the reason for the five-year trend of falling post-secondary enrollments on America’s college campuses? New data suggest that it is because a majority of those who would typically go to college believe it isn’t worth the cost. Additionally, studies indicate that less than half of college graduates feel their degree was useful in providing […] Read more…
We live in a world where it is natural to check email at least once daily. An overwhelming 72 percent of all consumers prefer communicating with companies via email, which consistently outperforms print, direct mail and TV advertising, according to data from Marketing Sherpa. And because 95 percent of baby boomers use email, email marketing […] Read more…
Making comments on popular blogs, forums and social media pages can be a smart and effective way to build your brand. Getting it right can be tricky though—you have to have a good strategy and stick with it, and you definitely don’t want to come off as too salesy. Comment marketing is an inexpensive strategy […] Read more…
