7 WAYS TO CREATE MORE CONVINCING, CREATIVE SOCIAL CONTENT
No doubt your marketing strategy includes social media content. You certainly strive to create purposeful, authentic, and helpful content. But maybe it’s time to up your game and make that content more convincing and creative. Here are seven social media writing tips to help you do that:
Know your audience: Before you start creating social media content, it’s crucial to have a clear understanding of your target audience. Do some social listening to understand your audience’s interests, pain points, and motivations. Your goal is to make your content relatable so readers or viewers will like and share.
Use storytelling: People connect with stories, so use them to your advantage. Start with a hook to grab attention. Then add some conflict or tension and end with a resolution. Storytelling drives more creativity into your social content, allowing you to better connect with your audience.
Leverage social proof: Social proof is a powerful tool for convincing potential customers. Use customer testimonials, ratings, and reviews to show that others have had a positive experience with your brand.
Get emotional. Once you have a story in mind, amp up the emotion. With this social media writing tip, your goal is to give your audience a story that evokes laughter, joy, surprise, or awe. That emotional appeal will drive social media cachet and brand connection.
Publish with high-quality imagery: Social platforms are very visual. Use high-quality images or videos tailored to your audience and the platform. Remember to size your images correctly for each platform. These dimensions change regularly, so be sure to stay on top of sizing requirements. Then watch to learn how different types of imagery affect your audience.
Be creative: Be bold and think outside the box and try something new. Use humor, create interactive content, or collaborate with influencers to make your content stand out and grab attention.
Understand the platform. Shareable social content must align with the character of the platform.
- For Facebook, imagery and videos tend to generate more shares. Also, try long-form content here that delivers specific insight or direction. Either way, concise and engaging headlines rule.
- Twitter’s platform is made for short and pithy messages. Create concise content that aligns with your brand voice.
- Instagram’s visual format demands high-quality imagery and videos. Carousel posts can be effectively engaging.
- LinkedIn content should be professional and industry trend-focused. So, advice and thought leadership content is appropriate here. Use bullets and short paragraphs to make reading easier.
By following these social media writing tips, you can create social content that is both convincing and creative, helping you to build strong connections with your audience and ultimately drive more sales.
Don’t let your social media content fall flat. Use these proven tips to create compelling and convincing content that resonates with your audience. Reach out to let us know how we can help with your next social media campaign.
