Hospitals & Senior Living Communities: Get This Content in Your Pipeline for Alzheimer’s Awareness Month As you prepare your editorial calendar for the final quarter of the year, be sure to create enough content around Alzheimer’s disease to take advantage of national attention in November. That’s when Alzheimer’s Awareness Month is, and when media attention […] Read more…
From boosting yields and increasing alumni giving to revitalizing legacy brands and garnering more media attention, higher ed marketers have a challenging role. To meet those goals, you need to move beyond the traditional to more creative and targeted marketing initiatives that resonate with specific college and university audiences. In their book Marketing Higher Education: […] Read more…
Relationships are the foundation of business. And while attracting new clients is important for growth, retaining your existing customers and continuously selling to them should be a major focus of your marketing plan. Data show that it costs six to seven times more to attract a new customer than it does to retain an existing […] Read more…
Do a search about the ideal length for blog content, and you’ll see how common the conundrum is over short- or long-form content. But isn’t it time to stop the debate and focus on what our audiences need? If we know our audiences and prospects well enough, we should be able to structure a content […] Read more…
Better customer service leads to deeper relationships, enhanced loyalty and increased profitability. But with fewer people coming into a branch to do banking, how can your bank or credit union build relationships and community in the digital age? The answer lies in developing a robust social media strategy. People use social media multiple times a […] Read more…
What happens when your hospital marketing strategy doesn’t focus on producing and delivering custom content — such as up-to-date medical web content, blogs featuring patient stories, physician advice pertaining to timely health topics and mobile health applications? Your authority becomes undermined, your value to your community decreases and your competition overshadows you. A Time, Inc. […] Read more…
Want to Drive More Conversions? Captivate with Better CTAs. Sure, you know what a call to action on a sales page, email or landing page is supposed to do: drive more leads and sales from prospects and customers. And you know how important calls to action are as part of your inbound marketing strategy. But […] Read more…
Patient testimonials in video or written format are excellent ways to create emotional appeal and enhance your hospital’s brand reputation. These testimonials relate a real person’s experience, so they deliver an important degree of authenticity to a marketing campaign. That’s why they should be part of your overall content marketing strategy. Read more…
Master the 4 R’s of Social Media & Increase Gen Z Market Share For higher ed marketers, Generation Z is an important demographic: It is predicted that this group will attend and graduate from college in greater numbers than any generation before them, including millennials. And because this demographic has never spent a day without […] Read more…
What Are Money Keywords and How to Find Them Your content marketing strategy likely focuses on delivering content that your targeted prospects want to read. And, it’s also likely that you seed that content with keywords designed to grab the attention of search engines and help your web pages rank higher for search. But are […] Read more…
