According to analytics company Return Path, the average email subscriber gets more than 400 commercial emails per month. Given the volume of content pouring into consumers’ inboxes, how can a credit union’s e-newsletter successfully connect with members? First things first. You need your members to sign up. Promoting your credit union’s e-newsletter is every […] Read more…
Developing original and engaging content for your hospital marketing strategy isn’t easy. But your hospital can follow the example of industry thought leaders and practice newsjacking. Newsjacking is the process of capitalizing on trending health or medical news stories by weighing in on the subjects and offering insight or a different perspective. It’s easier than […] Read more…
University alumni organizations have been around for hundreds of years and today they’re more important than ever. Effective content marketing is key to strong alumni engagement. Colleges large and small depend on financial support from their graduates. Last year, U.S. colleges raised $40 billion through charitable giving. In order to boost alumni engagement and remain […] Read more…
According to a survey conducted by the Pew Research Center, 80 percent of Internet-using adult respondents go online for answers to their health questions. And a Google study indicated that the reputation of a facility was important to 94 percent of patients when it came to choosing where to seek healthcare. In healthcare, creating custom content […] Read more…
Sure, you know what a call to action is supposed to do: drive more leads and sales from prospects and customers. And you know how important calls to action are as part of your inbound marketing strategy. But could you be writing calls to action all wrong? The answer is “yes” if you fail to […] Read more…
We’re all inundated with content every day. A simple search leads to thousands – or even millions – of websites, articles, blogs, social media posts and more, all promising to deliver just what we need. But, with busy lives and shorter-than-ever attention spans, we don’t spend time reading all that content to find what we […] Read more…
Relationships are the foundation of business. But for banks and credit unions, forming meaningful relationships is becoming more difficult as people often bypass branches in favor of online and mobile banking. Data show that in 2015, for the first time ever, mobile users outpaced branch users, according to the Wall Street Journal. But there are […] Read more…
When your business is content marketing, you tend to be hypervigilant in identifying good and bad examples in the consumer marketplace. The last place I thought to be delighted by solid content marketing was my Volkswagen dealership. I had taken my Jetta for its regular service. I knew to expect a call from the […] Read more…
A recent study found 76 percent of marketers plan to increase content marketing efforts, according to Curata. That impetus is likely due to the well-known benefits of a successful content marketing strategy: more sales leads, enhanced brand awareness and increased customers. Yet data also indicate that many marketers try to connect with their audience through […] Read more…
